Digital Signage Rises High in High-Rises

Arraya Tower II, Kuwait

Kuwait skyscraper chooses CAYIN’s digital signage for wireless elevator solutions.

Background

A lot of work goes into making things look simple and smooth, and putting digital signage in the elevators of a 60-story skyscraper sure requires a huge effort. Partnering up with a local integrator, CAYIN deployed a customized digital signage solution to suit the corporate needs for Arraya Tower II, the 2nd highest office building in Kuwait, and the 4th-tallest building completed in 2009 world-wide.

Illustration of the digital signage system structure of Arraya Tower's Elevator solution

Solution

In order to provide tenants with the most updated information on the stock market through satellite TV, the project had a great challenge of setting up wireless connections to each of the 14 elevators. By pairing up digital signage players with Wi-Fi receivers, the integrator was able to transmit broadcasting signals from a content management server to all the units. Wi-Fi transmitters are installed in the elevator pits then connected to the server through an internet hub.

Customized display matching with elevator design

The video streaming comes from a satellite dish and is distributed to all the players via the AV-in enabled server. Ensuring a stabled connection throughout the entire process was crucial, as it took around 8 stages for the signal to reach the full HD display customized to match the interior design of the elevator. The server acts not only as a management center, but also as a stabilizer between the incoming signal from the satellite and the players.

Satellite streaming through wireless digital signage solution in elevators

To learn more about the full structure, go to : Arraya Tower II, Kuwait